OUR JOURNEY

Siembra started with a conversation with my daughter over her concern for the success and encouragement of her friends to college. As a Latina, her experiences indicated a general lack of educational support for her fellow students to selected colleges. From that moment on, our mission has been to address this need with the objective being educational success for everyone. As described by the Director of Equity and Inclusion at Stanford University Dr. Joseph Brown: 

“I work with first-generation and low-income (FLI) Students and often talk to groups of prospective FLI high school Students about the college application process. I am aware of the challenges that face these Students in that process and the difficulties colleges face recruiting them, and today the pressure to recruit FLI Students is greater than at any other time in the last fifty years.”

College Recruiters generally have no visibility into specific prospective qualified Students as they matriculate and are unable to evaluate them with validated data prior to purchasing names.  This challenge is even more daunting with the average ratio of Student to Counselor is 500:1.  Siembra easily allows for recruiting ALL students like star athletes, of first gen or low-income Students, Students from underrepresented minority groups, Students interested in CTE or a four-year degree, or Students fitting any number of characteristics of interest to a college.  

 

 

OUR MISSION

Redefining the Way 
Students are Recruited to College

Because Siembra Mobile provides ease of access to Schools, Parents or Students, we bring together all key stakeholders into the same “virtual gymnasium” for college recruiting. There is transformative value achieving this important goal, breaking down institutional silos to building sustainable relationships to higher education. Our cost for continuous virtual recruiting is generally less than purchasing names.  To the recruiter, this equates to about two high school road trips that does not guarantee any yield. We increase yield and conversions by building relationships in the new economy.

Timoteo Miguel de la Ossa
Timoteo Miguel de la Ossa

Co-Founder & CEO

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Monica Favela Sunzeri
Monica Favela Sunzeri

Co-Founder, Bilingual Educator K12. B.S. International Relations, Mexico United States Relations.

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Frederick Jones
Frederick Jones

VP Community College Outreach & User Experience

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Karly Nacarid
Karly Nacarid

VP International Business Development European and Latin American Markets.

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Chintan
Chintan

Chief Technologist

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Patty Weber
Patty Weber

Corporate Controller

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Taral Shah
Taral Shah

VP Engineering - Scrum Leadership

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Dr. Mike Heideman
Dr. Mike Heideman

Senior Data Scientist. PhD Rice University & Stanford University.

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Derick Needahm
Derick Needahm

Infrastructure Leader, Security Protocols, All Things Cloud.

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Duemand Edwards
Duemand Edwards

Chief Revenue Officer. MBA Nova Southeastern University.

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Sandra D. Pham
Sandra D. Pham

University Business Development

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Curtis Mo
Curtis Mo

Corporate Counsel - DLA Piper, Palo Alto

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Our Journey

2013

RESEARCH

Initial research working with Dr. Julio Garcia and Dr. Geoff Cohen from Stanford University Graduate School of Education. The concept of identity threat and the use of mobile educational interventions to address academic remediation and attendance. Adapt the concepts to improving the college enrollment interface.

2015

INCORPORATED, PROTOTYPES AND BETA TESTING

Initial deployments to various school districts to assist K12 administrators track and promote students to higher education using one-to-many mobile communications. Beta testing with live deployments for California High Schools.

Elimination of the SAT - Admissions Reform

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Board of Directors

Joseph L. Brown, PhD
Joseph L. Brown, PhD

Assistant Dean of Inclusion, Diversity, and Equity Education and Graduate Recruitment Graduate and Undergraduate Studies School of Humanities and Sciences Stanford University

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Timothy Michael Kral
Timothy Michael Kral

Originally from Palo Alto, from a family of researchers at Stanford, studied Finance, The Wealth of Nations, Social Ethics, Political Geography, F. Scott Fitzgerald at the Windy Hill Prep Academy.

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Kenneth Goldman
Kenneth Goldman

Former CFO Yahoo. President Hillspire LLC. Cornell University and M.B.A. Harvard Business School.

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Gary Sawka
Gary Sawka

Director - Board Member Audit Committee Chair CAI International. University of Southern California. Harvard Business School.

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Randall Martinez
Randall Martinez

Architectural Engineering Construction industry executive. Civic leader with board-level ESG experience. University of Southern California.

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Dean Florez
Dean Florez

Former California State Senator from the 16th District. UCLA. Harvard Business School.

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Board Advisory

David Verdugo Ph.D. USC
David Verdugo Ph.D. USC

Dr. David Verdugo, retired Superintendent, Former Executive Director of the California Association of Latino Superintendents and Administrators CALSA and former Director of the ALAS Leadership Academy based in Washington D.C. Dr. Verdugo earned his Bachelor’s degree from Whitworth College in Spokane, Washington and his Master’s degree from the University of La Verne, and his doctoral degree in educational administration from USC.

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Dr. James Smith
Dr. James Smith

Former Dean of Research, Planning, and Institutional Effectiveness San Bernardino Community College.

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Geoff Cohen Ph.D.  Stanford University
Geoff Cohen Ph.D. Stanford University

Professor, Graduate School of Education, Diversity and Identity | Motivation | Poverty and Inequality | Psychology | Social and Emotional Learning. Stanford University

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Julio Garcia Ph.D. Stanford University
Julio Garcia Ph.D. Stanford University

Published research work with Prof. Geoff Cohen focused on the development and propagation of psychological interventions aimed at increasing human performance and well-being. Dr. Garcia is from a family of farmworkers in the Sacramento area.

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Bonnie-Mashack Lewis
Bonnie-Mashack Lewis

K12 Counseling Expert | 25 years direct experience high school and middle school in the bay area | B.S. Psychology St. Mary's College, Master of Counseling CSUEB.

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Mai Le | B.S. CIS, MBA CSUEB
Mai Le | B.S. CIS, MBA CSUEB

Technical Advisor | Investor

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NEWS

Siembra Mobile In The Press

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"We are excited to announce our partnership with Siembra. The direct collaboration with universities such as Stanford's Diversity & First Gen Office, Santa Clara University, Menlo College and the University of California schools will allow each and every student an unprecedented level of access to post-secondary opportunities. MHUSD is striving to create an environment where all students can be successful."

Carmen Garcia, EdD
Superintendent  
Morgan Hill Unified School District