OUR JOURNEY

Siembra started with a conversation with my daughter over her concern for the success and encouragement of her friends to college. As a Latina, her experiences indicated a general lack of educational support for her fellow students to selected colleges. From that moment on, our mission has been to address this need with the objective being educational success for everyone. As described by the Director of Equity and Inclusion at Stanford University Dr. Joseph Brown: 

“I work with first-generation and low-income (FLI) Students and often talk to groups of prospective FLI high school Students about the college application process. I am aware of the challenges that face these Students in that process and the difficulties colleges face recruiting them, and today the pressure to recruit FLI Students is greater than at any other time in the last fifty years.”

College Recruiters generally have no visibility into specific prospective qualified Students before the SAT exam and are unable to evaluate them with validated data prior to purchasing names.  This challenge is even more daunting with the average ratio of Student to Counselor in California at 500 to 1.  Thus, Siembra easily allows for recruiting all students like star athletes, of first-gen and/or low-income Students, Students from underrepresented minority groups, Students interested in the humanities, or Students fitting any number of characteristics of interest to a college.  
 

OUR MISSION

Redefining the Way 
Students are Recruited to College

Because Siembra Mobile provides ease of access to Schools, Parents or Students, we bring together all key stakeholders into the same “virtual gymnasium” for college recruiting. There is transformative value achieving this important goal, breaking down institutional silos to building sustainable relationships to higher education. Our cost for continuous virtual recruiting is generally less than purchasing names.  To the recruiter, this equates to about two high school road trips that does not guarantee any yield. We increase yield and conversions by building relationships in the new economy.

Monica Favela Sunzeri
Monica Favela Sunzeri

Co-Founder & Social Advocate for Underserved Student Communities.

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Frederick Jones
Frederick Jones

Director User Experience from Compton.

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Karly Nacarid
Karly Nacarid

VP International Business Development European and Latin American Markets.

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Chintan
Chintan

Chief Technologist - Visionary.

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Taral Shah
Taral Shah

VP Engineering - Scrum Leadership.

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Dr. Mike Heideman
Dr. Mike Heideman

Senior Data Scientist. PhD Rice University & Stanford University.

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Sandra D. Pham
Sandra D. Pham
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Derick Needahm
Derick Needahm

Infrastructure Leader, all things Cloud.

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Patty Weber
Patty Weber

Corporate Controller

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Jasmine Reynolds
Jasmine Reynolds

University Business Development

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Timoteo
Timoteo

Co-Founder & CEO

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Curtis Mo
Curtis Mo

Corporate Counsel - DLA Piper

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Our Journey

2013

RESEARCH

Initial research working with Dr. Julio Garcia and Dr. Geoff Cohen from Stanford University Graduate School of Education. The concept of identity threat and the use of mobile educational interventions to address academic remediation and attendance. Adapt the concepts to improving the college enrollment interface.

2015

INCORPORATED, PROTOTYPES AND BETA TESTING

Initial deployments to various school districts to assist K12 administrators track and promote students to higher education using one-to-many mobile communications. Beta testing with live deployments for California High Schools.

Elimination of the SAT - Admissions Reform

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Board of Directors

Dr. Joseph Brown
Dr. Joseph Brown

Graduate Diversity Recruitment Officer, Associate Director for the Diversity & First-Gen Office. Stanford University.

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Timothy Michael Kral
Timothy Michael Kral

Originally from Palo Alto, from a family of researchers at Stanford, studied Finance, The Wealth of Nations, Social Ethics, Political Geography, F. Scott Fitzgerald at the Windy Hill Prep Academy.

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Randall Martinez
Randall Martinez

Architectural Engineering Construction industry executive. Civic leader with board-level ESG experience. University of Southern California.

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Dean Florez
Dean Florez

Former California State Senator from the 16th District. UCLA. Harvard Business School.

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Kenneth Goldman
Kenneth Goldman

President Hillspire LLC. B.S. EE Cornell University and M.B.A. Harvard Business School.

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Gary Sawka
Gary Sawka

Director - Board Member Audit Committee Chair CAI International. University of Southern California. Harvard Business School.

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Board Advisory

Dr. Julio Garcia
Dr. Julio Garcia

Sr. Research Scientist, Stanford University

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Dr. Geoff Cohen
Dr. Geoff Cohen

Professor, Graduate School of Education, Diversity and Identity | Motivation | Poverty and Inequality | Psychology | Social and Emotional Learning. Stanford University

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Dr. David Verdugo
Dr. David Verdugo

Dr. David Verdugo served as superintendent Paramount Unified School District. assistant superintendent of the Placentia-Yorba Unified School District, assistant superintendent, director of secondary education. Dr. Verdugo has served a total of over 40 years in education. University of Southern California.

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Bonnie-Mashack Lewis
Bonnie-Mashack Lewis

K12 Counseling Advisor

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Mai Le
Mai Le

Technical Advisor

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NEWS

Siembra Mobile In The Press

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