An Evolving Landscape

“I work with first-generation and low-income (FLI) Students and often talk to groups of prospective FLI high school Students about the college application process. I am aware of the challenges that face these Students and the difficulties colleges face helping them to college, and today the pressure to recruit FLI Students is greater than at any other time in the last fifty years.”

Dr,. Joseph Brown

Stanford University

The effect of the elimination of the SAT "Name Buy" system

College Admissions Advisors generally have had no visibility into specific prospective qualified students as they matriculate through high school and are unable to evaluate them with validated data prior to buying names from the College Board or other vendor.  Those lists are usually of students in their senior year in high school.  The challenge for the student seeking academic support is even more daunting with the average Student to Counselor ratio in California is 600:1.

We know students and parents are in need of direct support from College Admissions beginning in the student's 9th grade. We thus empower students to take control of their academic future with their parent and College Admissions as if they are star athletes using a data and mobile interface.  Admissions reform in California has pushed this trend to the forefront for first gen, low-income students, underrepresented student families, students interested in career or technical training, or students fitting any number of characteristics and interests.  

 

 

OUR MISSION

Redefining the Way 
Students are Recruited to College

Because Siembra Mobile provides ease of access to Schools, Parents or Students, we bring together all key stakeholders into the same “virtual gymnasium” for college admissions. There is transformative value achieving this important goal, breaking down institutional silos to building sustainable relationships to higher education. Our cost for continuous virtual enrollment is generally less than purchasing names. To the recruiter, this equates to about two high school road trips that does not guarantee any yield. We increase yield and conversions by building direct relationships in the new economy.

Timoteo Miguel de la Ossa
Timoteo Miguel de la Ossa

Co-Founder & CEO

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Karly Nacarid
Karly Nacarid

Chief of Staff

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Monica Favela Sunzeri
Monica Favela Sunzeri

Co-Founder, Bilingual Educator K12. B.S. International Relations, Mexico United States Relations.

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Frederick Jones
Frederick Jones

VP Community College Business Development

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Chintan
Chintan

Chief Technologist

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Taral Shah
Taral Shah

VP Engineering - Scrum Leadership

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Dr. Mike Heideman
Dr. Mike Heideman

Senior Data Scientist. PhD Rice University & Stanford University.

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Derick Needahm
Derick Needahm

Infrastructure Leader, Security Protocols, All Things Cloud.

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Patty Weber
Patty Weber

Corporate Controller

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Curtis Mo
Curtis Mo

Corporate Counsel - DLA Piper, Palo Alto

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Our Journey

2013

RESEARCH

Initial research working with Dr. Julio Garcia and Dr. Geoff Cohen from Stanford University Graduate School of Education. The concept of identity threat and the use of mobile educational interventions to address academic remediation and attendance. Adapt the concepts to improving the college enrollment interface.

2015

INCORPORATED, PROTOTYPES AND BETA TESTING

Initial deployments to various school districts to assist K12 administrators track and promote students to higher education using one-to-many mobile communications. Beta testing with live deployments for California High Schools.

Elimination of the SAT - Admissions Reform

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Board of Directors

Timothy M. Kral - Paly
Timothy M. Kral - Paly

Originally from Palo Alto, from a family of researchers at Stanford, studied Finance, The Wealth of Nations, Social Ethics, Political Geography, F. Scott Fitzgerald at the Windy Hill Prep Academy.

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Joseph L. Brown, Ph.D. Stanford
Joseph L. Brown, Ph.D. Stanford

Assistant Dean of Inclusion, Diversity, and Equity Education and Graduate Recruitment Graduate and Undergraduate Studies School of Humanities and Sciences Stanford University

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Randall Martinez - USC
Randall Martinez - USC

Architectural Engineering Construction industry executive. Civic leader with board-level ESG experience. University of Southern California.

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David Verdugo, Ph.D. USC
David Verdugo, Ph.D. USC

Retired Superintendent. Former Executive Director CALSA and former Director of the ALAS Leadership Academy in Washington DC.

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Gary Sawka - USC / HBS
Gary Sawka - USC / HBS

Director - Board Member Audit Committee Chair CAI International. University of Southern California. Harvard Business School.

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Ken Goldman - Cornell / HBS
Ken Goldman - Cornell / HBS

President Hillspire LLC. Cornell University. Harvard Business School.

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Board Advisory

James Smith, Ph.D., UC Irvine
James Smith, Ph.D., UC Irvine

Former Dean of Research, Planning, and Institutional Effectiveness San Bernardino Community College.

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Geoff Cohen Ph.D.  Stanford
Geoff Cohen Ph.D. Stanford

Professor, Graduate School of Education, Diversity and Identity | Motivation | Poverty and Inequality | Psychology | Social and Emotional Learning. Stanford University

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Bonnie Mashack - St. Mary's / CSUEB
Bonnie Mashack - St. Mary's / CSUEB

K12 Counseling Expert | 25 years high school and middle school students in the Bay Area.

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Thomas S. Dee Ph.D., Economics University of Maryland
Thomas S. Dee Ph.D., Economics University of Maryland

Professor, Graduate School of Education Senior Fellow, Stanford Institute for Economic Policy Research (SIEPR)

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Julio Garcia Ph.D. Stanford
Julio Garcia Ph.D. Stanford

Published research work with Dr. Geoff Cohen focused on the development and propagation of psychological interventions aimed at increasing human performance.

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Dean Florez - UCLA / HBS
Dean Florez - UCLA / HBS

Former California State Senator from the 16th District. UCLA and Harvard Business School.

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NEWS

Siembra Mobile In The Press

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"We are excited to announce our partnership with Siembra. The direct collaboration with universities such as Stanford's Diversity & First Gen Office, Santa Clara University, Menlo College and the University of California schools will allow each and every student an unprecedented level of access to post-secondary opportunities. MHUSD is striving to create an environment where all students can be successful."

Carmen Garcia, EdD
Superintendent  
Morgan Hill Unified School District