Democratizing Pathways
to College and a Career

"A platform that empowers admissions teams to see, connect with and 'nudge' the student forward on the path to college beginning in their 9th grade is incredibly important for everyone involved. Especially for parents who are concerned for their child's success."

- Dr. Joseph Brown

Assistant Dean Education and Graduate Recruitment School of Humanities at Stanford University.

OUR MISSION

Redefining the Way
Students are Recruited to College

Because Siembra Mobile provides ease of access to Schools, Parents or Students, we bring together all key stakeholders into the same “virtual gymnasium” for college admissions. There is transformative value achieving this important goal, breaking down institutional silos to building sustainable relationships to higher education. Our cost for continuous virtual enrollment is generally less than purchasing names. To the recruiter, this equates to about two high school road trips that does not guarantee any yield. We increase yield and conversions by building direct relationships in the new economy.

Senior Management Team

Timoteo Miguel de la Ossa

Co-Founder & CEO “Our deepest purpose as an organization is to support ALL student families to achieve their academic and career goals.” –

Monica Favela Sunzeri

Co-Founder, Bilingual Educator. B.S. International Relations, SFSU.

Chintan

Chief Technologist Ph.D. Computer Science. University of Wollongong.

Taral Shah

Executive Advisor - Engineering, AI & Mobile Ed Tech Market

Dr. Mike Heideman

Senior Data Scientist. PhD Stanford University.

Dr. Kennon Mitchell

Strategic Development - Postsecondary / K12

Ivan White

Director - Postsecondary

Bonnie Mashack Lewis

High School Counseling Segment - CASC, St. Mary's University

Derick Needahm

Infrastructure Leader, Security Protocols, All Things Cloud.

Patricia De La Rosa

Creative - Los Angeles

Patty Weber

Corporate Controller

Curtis Mo

Corporate Counsel - DLA Piper, Palo Alto

Our Journey

2013

RESEARCH

Initial research work Dr. Claude Steele's team, Dr. Julio Garcia and Dr. Geoff Cohen Stanford University Graduate School of Education. The concept of identity threat in public education and the use of mobile educational interventions to improve academic performance. Adapt the concepts to improving the college enrollment interface for Black and Hispanic Students.

2015

INCORPORATED, PROTOTYPES AND BETA TESTING

Initial deployments to various school districts in California to assist K12 administrators track and promote students to higher education using one-to-many mobile communications. Beta test with live deployments working side by side with local school district Superintendents and Counselors.

Siembra democratizes the pathways to college.

Colleges

Concentrated east of Colorado.

Students

Concentrated west of Colorado.

The New Generation!

Colleges

Concentrated east of Colorado.

1/4

Board of Directors

Timothy M. Kral - Board Chair.

Originally from Palo Alto, from a family of researchers at Stanford, studied Finance, The Wealth of Nations, Social Ethics, Political Geography, F. Scott Fitzgerald at the Windy Hill Prep Academy. University of the Pacific. San Jose State University. Golden Gate University.

Dr. Joseph L. Brown, Ph.D. Stanford

Assistant Dean Education and Graduate Recruitment School of Humanities at Stanford University.

Dr. Ricardo Azziz

Principal, Strategic Partnerships in Higher Education (SPH) Consulting Group.

Randall Martinez - USC

Architectural Engineering Construction industry executive. Civic leader with board-level ESG experience. University of Southern California.

Joseph Hernandez - UCLA

President - Modern Times Inc.

Gary Sawka - USC / HBS

Director - Board Member Audit Committee Chair CAI International. University of Southern California. Harvard Business School.

Kenneth Goldman - Cornell / HBS

Silicon Valley CFO. eXcite@Home, Fortinet, Yahoo.

Renee Fraser, Ph.D. USC

CEO of Fraser Communications. University of Southern California, PhD, Social Psychology

Secondary Education Advisory Team

Julio Garcia Ph.D. Stanford University

Visionary. Research Scientist and Advocate.

Geoff Cohen Ph.D. Stanford University

Professor, Graduate School of Education, Diversity and Identity | Motivation | Poverty and Inequality | Psychology | Social and Emotional Learning. Stanford University

Thomas S. Dee - Professor, Stanford Institute for Economic Policy Research

Ph.D., University of Maryland

David Verdugo Ph.D. University Southern California

Dr. Verdugo is a past governing board member to AASA and has addressed and spoken on state and national topics from building a case for reform to the importance of Arts in schools. Dr. Verdugo is the former executive director of the California Association of Latino Superintendents (CALSA) as well as the former Superintendents Leadership Academy Director for the Association of Latino Administrators and Superintendents based in Washington, D.C.