Siembra Mobile
OUR JOURNEY
Siembra started with a conversation with my daughter over her concern for the success and encouragement of her friends to college. As a Latina, her experiences indicated a general lack of educational support for her fellow students to selected colleges. From that moment on, our mission has been to address this need with the objective being educational success for everyone. As described by the Director of Equity and Inclusion at Stanford University Dr. Joseph Brown:
“I work with first-generation and low-income (FLI) Students and often talk to groups of prospective FLI high school Students about the college application process. I am aware of the challenges that face these Students in that process and the difficulties colleges face recruiting them, and today the pressure to recruit FLI Students is greater than at any other time in the last fifty years.”
College Recruiters generally have no visibility into specific prospective qualified Students as they matriculate and are unable to evaluate them with validated data prior to purchasing names. This challenge is even more daunting with the average ratio of Student to Counselor is 500:1. Siembra easily allows for recruiting ALL students like star athletes, of first gen or low-income Students, Students from underrepresented minority groups, Students interested in CTE or a four-year degree, or Students fitting any number of characteristics of interest to a college.
OUR MISSION
Redefining the Way
Students are Recruited to College
Because Siembra Mobile provides ease of access to Schools, Parents or Students, we bring together all key stakeholders into the same “virtual gymnasium” for college recruiting. There is transformative value achieving this important goal, breaking down institutional silos to building sustainable relationships to higher education. Our cost for continuous virtual recruiting is generally less than purchasing names. To the recruiter, this equates to about two high school road trips that does not guarantee any yield. We increase yield and conversions by building relationships in the new economy.
Co-Founder & CEO
Co-Founder, Bilingual Educator K12. B.S. International Relations, Mexico United States Relations.
VP Community College Outreach & User Experience
VP International Business Development European and Latin American Markets.
Chief Technologist
Corporate Controller
VP Engineering - Scrum Leadership
Senior Data Scientist. PhD Rice University & Stanford University.
Infrastructure Leader, Security Protocols, All Things Cloud.
Chief Revenue Officer. MBA Nova Southeastern University.
University Business Development
Corporate Counsel - DLA Piper, Palo Alto
Our Journey
2013
RESEARCH
Initial research working with Dr. Julio Garcia and Dr. Geoff Cohen from Stanford University Graduate School of Education. The concept of identity threat and the use of mobile educational interventions to address academic remediation and attendance. Adapt the concepts to improving the college enrollment interface.
2015
INCORPORATED, PROTOTYPES AND BETA TESTING
Initial deployments to various school districts to assist K12 administrators track and promote students to higher education using one-to-many mobile communications. Beta testing with live deployments for California High Schools.
Elimination of the SAT - Admissions Reform
Board of Directors
Assistant Dean of Inclusion, Diversity, and Equity Education and Graduate Recruitment Graduate and Undergraduate Studies School of Humanities and Sciences Stanford University
Originally from Palo Alto, from a family of researchers at Stanford, studied Finance, The Wealth of Nations, Social Ethics, Political Geography, F. Scott Fitzgerald at the Windy Hill Prep Academy.
Former CFO Yahoo. President Hillspire LLC. Cornell University and M.B.A. Harvard Business School.
Director - Board Member Audit Committee Chair CAI International. University of Southern California. Harvard Business School.
Architectural Engineering Construction industry executive. Civic leader with board-level ESG experience. University of Southern California.
Former California State Senator from the 16th District. UCLA. Harvard Business School.
Board Advisory
Dr. David Verdugo, retired Superintendent, Former Executive Director of the California Association of Latino Superintendents and Administrators CALSA and former Director of the ALAS Leadership Academy based in Washington D.C. Dr. Verdugo earned his Bachelor’s degree from Whitworth College in Spokane, Washington and his Master’s degree from the University of La Verne, and his doctoral degree in educational administration from USC.
Former Dean of Research, Planning, and Institutional Effectiveness San Bernardino Community College.
Professor, Graduate School of Education, Diversity and Identity | Motivation | Poverty and Inequality | Psychology | Social and Emotional Learning. Stanford University
Published research work with Prof. Geoff Cohen focused on the development and propagation of psychological interventions aimed at increasing human performance and well-being. Dr. Garcia is from a family of farmworkers in the Sacramento area.
K12 Counseling Expert | 25 years direct experience high school and middle school in the bay area | B.S. Psychology St. Mary's College, Master of Counseling CSUEB.
Technical Advisor | Investor
NEWS
Siembra Mobile In The Press
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