OUR JOURNEY

Siembra started with a conversation with my daughter over her concern for the success and encouragement of her friends to college. As a Latina, her experiences indicated a general lack of educational support for her fellow students to selected colleges. From that moment on, our mission has been to address this need with the objective being educational success for everyone. As described by the Director of Equity and Inclusion at Stanford University Dr. Joseph Brown: 

“I work with first-generation and low-income (FLI) Students and often talk to groups of prospective FLI high school Students about the college application process. I am aware of the challenges that face these Students in that process and the difficulties colleges face recruiting them, and today the pressure to recruit FLI Students is greater than at any other time in the last fifty years.”

College Recruiters generally have no visibility into specific prospective qualified Students as they matriculate and are unable to evaluate them with validated data prior to purchasing names.  This challenge is even more daunting with the average ratio of Student to Counselor is 500:1.  Siembra easily allows for recruiting ALL students like star athletes, of first gen or low-income Students, Students from underrepresented minority groups, Students interested in CTE or a four-year degree, or Students fitting any number of characteristics of interest to a college.  

 

 

OUR MISSION

Redefining the Way 
Students are Recruited to College

Because Siembra Mobile provides ease of access to Schools, Parents or Students, we bring together all key stakeholders into the same “virtual gymnasium” for college recruiting. There is transformative value achieving this important goal, breaking down institutional silos to building sustainable relationships to higher education. Our cost for continuous virtual recruiting is generally less than purchasing names.  To the recruiter, this equates to about two high school road trips that does not guarantee any yield. We increase yield and conversions by building relationships in the new economy.

Timoteo Miguel de la Ossa
Timoteo Miguel de la Ossa

Co-Founder & CEO

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Monica Favela Sunzeri
Monica Favela Sunzeri

Co-Founder, Bilingual Educator K12. B.S. International Relations, Mexico United States Relations.

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Karly Nacarid
Karly Nacarid

Chief of Staff

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Frederick Jones
Frederick Jones

VP Community College Business Development

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Chintan
Chintan

Chief Technologist

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Taral Shah
Taral Shah

VP Engineering - Scrum Leadership

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Dr. Mike Heideman
Dr. Mike Heideman

Senior Data Scientist. PhD Rice University & Stanford University.

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Derick Needahm
Derick Needahm

Infrastructure Leader, Security Protocols, All Things Cloud.

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Patty Weber
Patty Weber

Corporate Controller

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Curtis Mo
Curtis Mo

Corporate Counsel - DLA Piper, Palo Alto

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Our Journey

2013

RESEARCH

Initial research working with Dr. Julio Garcia and Dr. Geoff Cohen from Stanford University Graduate School of Education. The concept of identity threat and the use of mobile educational interventions to address academic remediation and attendance. Adapt the concepts to improving the college enrollment interface.

2015

INCORPORATED, PROTOTYPES AND BETA TESTING

Initial deployments to various school districts to assist K12 administrators track and promote students to higher education using one-to-many mobile communications. Beta testing with live deployments for California High Schools.

Elimination of the SAT - Admissions Reform

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Board of Directors

Joseph L. Brown, Ph.D., Stanford University
Joseph L. Brown, Ph.D., Stanford University

Assistant Dean of Inclusion, Diversity, and Equity Education and Graduate Recruitment Graduate and Undergraduate Studies School of Humanities and Sciences Stanford University

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Timothy Michael Kral
Timothy Michael Kral

Originally from Palo Alto, from a family of researchers at Stanford, studied Finance, The Wealth of Nations, Social Ethics, Political Geography, F. Scott Fitzgerald at the Windy Hill Prep Academy.

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Randall Martinez
Randall Martinez

Architectural Engineering Construction industry executive. Civic leader with board-level ESG experience. University of Southern California.

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David Verdugo, Ph.D. University of Southern California
David Verdugo, Ph.D. University of Southern California

Retired Superintendent. Former Executive Director CALSA and former Director of the ALAS Leadership Academy in Washington DC.

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Gary Sawka
Gary Sawka

Director - Board Member Audit Committee Chair CAI International. University of Southern California. Harvard Business School.

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Ken Goldman
Ken Goldman

President Hillspire LLC. Cornell University. Harvard Business School.

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Board Advisory

James Smith, Ph.D., UC Irvine
James Smith, Ph.D., UC Irvine

Former Dean of Research, Planning, and Institutional Effectiveness San Bernardino Community College.

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Geoff Cohen Ph.D.  Stanford University
Geoff Cohen Ph.D. Stanford University

Professor, Graduate School of Education, Diversity and Identity | Motivation | Poverty and Inequality | Psychology | Social and Emotional Learning. Stanford University

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Bonnie-Mashack Lewis B.S. Psychology St. Mary's College, Master of Counseling CSUEB.
Bonnie-Mashack Lewis B.S. Psychology St. Mary's College, Master of Counseling CSUEB.

K12 Counseling Expert | 25 years high school and middle school students in the Bay Area.

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Thomas S. Dee Ph.D., Economics University of Maryland
Thomas S. Dee Ph.D., Economics University of Maryland

Professor, Graduate School of Education Senior Fellow, Stanford Institute for Economic Policy Research (SIEPR)

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Julio Garcia Ph.D. Stanford University
Julio Garcia Ph.D. Stanford University

Published research work with Dr. Geoff Cohen focused on the development and propagation of psychological interventions aimed at increasing human performance.

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Dean Florez
Dean Florez

Former California State Senator from the 16th District. UCLA and Harvard Business School.

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NEWS

Siembra Mobile In The Press

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"We are excited to announce our partnership with Siembra. The direct collaboration with universities such as Stanford's Diversity & First Gen Office, Santa Clara University, Menlo College and the University of California schools will allow each and every student an unprecedented level of access to post-secondary opportunities. MHUSD is striving to create an environment where all students can be successful."

Carmen Garcia, EdD
Superintendent  
Morgan Hill Unified School District