OUR JOURNEY

Siembra started with a conversation with my daughter over her concern for the success and encouragement of her friends to college. As a Latina, her experiences indicated a general lack of educational support for her fellow students to selected colleges. From that moment on, our mission has been to address this need with the objective being educational success for everyone. As described by the Director of Equity and Inclusion at Stanford University Dr. Joseph Brown: 

“I work with first-generation and low-income (FLI) Students and often talk to groups of prospective FLI high school Students about the college application process. I am aware of the challenges that face these Students in that process and the difficulties colleges face recruiting them, and today the pressure to recruit FLI Students is greater than at any other time in the last fifty years.”

College Recruiters generally have no visibility into specific prospective qualified Students before the SAT exam and are unable to evaluate them with validated data prior to purchasing names.  This challenge is even more daunting with the average ratio of Student to Counselor in California at 500 to 1.  Thus, Siembra easily allows for recruiting all students like star athletes, of first-gen and/or low-income Students, Students from underrepresented minority groups, Students interested in the humanities, or Students fitting any number of characteristics of interest to a college.  
 

OUR MISSION

Redefining the Way 
Students are Recruited to College

Because Siembra Mobile provides ease of access to Schools, Parents or Students, we bring together all key stakeholders into the same “virtual gymnasium” for college recruiting. There is transformative value achieving this important goal, breaking down institutional silos to building sustainable relationships to higher education. Our cost for continuous virtual recruiting is generally less than purchasing names.  To the recruiter, this equates to about two high school road trips that does not guarantee any yield. We increase yield and conversions by building relationships in the new economy.

Monica Favela Sunzeri
Monica Favela Sunzeri

Co-Founder & Social Advocate for the Underserved Communities.

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Frederick Jones
Frederick Jones

Director User Experience from Compton.

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Rey Zayas
Rey Zayas

QA Engineer UCSC - Peer Group Expert.

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Karly Nacarid
Karly Nacarid

VP International Business Development from Madrid, Espana, European and Latin American Markets.

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Chintan
Chintan

Chief Technologist - Visionary.

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Mark Ancipink
Mark Ancipink

VP Enrollment Services - Forrester Research.

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Taral Shah
Taral Shah

VP Engineering - Scrum Leadership.

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Dr. Mike Heideman
Dr. Mike Heideman

Senior Data Scientist. PhD Rice University & Stanford University.

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Derick Needahm
Derick Needahm

Infrastructure Leader, all things Cloud.

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Dr. David Verdugo
Dr. David Verdugo

K12 Advisory - Leadership Associates, Superintendent Expertise.

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Dr. Hernan Bucheli
Dr. Hernan Bucheli

University Advisory - Former Provost and SVP Admissions.

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Dr. Geoff Cohen
Dr. Geoff Cohen

Stanford Professor & Research Advisory - Diversity and Identity | Motivation | Poverty and Inequality | Psychology | Social and Emotional Learning.

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Christina Bui
Christina Bui

Silicon Valley Advisory

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Dr. Julio Garcia
Dr. Julio Garcia

Sr. Research Scientist at Stanford University under Dr. Claude Steele.

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Timoteo Miguel de la Ossa
Timoteo Miguel de la Ossa

CEO

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Our Journey So Far

2013

SIEMBRA IS FOUNDED

Initial research working with Dr. Julio Garcia and Dr. Geoff Cohen from Stanford University Graduate School of Education. The concept of identity threat and the use of mobile educational interventions to address academic remediation and attendance. Adapt the concepts to improving the college enrollment interface.

2015

INCORPORATED, PROTOTYPES AND BETA TESTING

Initial deployments to various school districts to assist K12 administrators track and promote students to higher education using one-to-many mobile communications. Beta testing with live deployments for California High Schools.

2022 Bridge the Interface to Higher Ed

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Board of Directors

Dr. Joseph Brown
Dr. Joseph Brown

Graduate Diversity Recruitment Officer, Associate Director for the Diversity & First-Gen Office. Stanford University.

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Kenneth Goldman
Kenneth Goldman

President Hillspire and Former CFO Yahoo.

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Dean Florez
Dean Florez

California State Senator from the 16th Senate District, expert at guiding established and start up tech companies through regulatory processes.

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Sandra D. Pham
Sandra D. Pham

Strategic and operational Expert in higher education, extensive experience and oversight of enterprise-wide operations for postsecondary.

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Randall Martinez
Randall Martinez

Architectural Engineering Construction industry executive and a responsible civic leader with board-level ESG experience.

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Timothy Michael Kral
Timothy Michael Kral

Originally from Palo Alto, from a family of researchers at Stanford, studied Finance, The Wealth of Nations, Social Ethics, Political Geography, F. Scott Fitzgerald at the Windy Hill Prep Academy.

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NEWS

Siembra Mobile In The Press

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