Our Team

Executive Management


Monica Sunzeri

Monica is from a family of educators, her ‘tia' Professor from Stanford, Latina Studies at the Seattle University and her Mother from the University of Pacific. Monica herself a graduate from the International Relations program at SF State, specializes in early childhood development. Monica and her “Comadre” Felicitas, a bilingual educator in San Diego, conceptualized an integrated social network with a specific focus to democratize pathways to post-secondary opportunities for all students seeking equal representation.


Frederick Jones

Director Product Marketing

Marketing expertise in mobile app development for education. Frederick directs customer experience optimization for Siembra's applications, deployments for students, parents and other constituencies. Frederick is a communication specialist partnering with multiple colleges and high schools in Southern California; expertise in Early College Outreach, directly interacting and supporting students navigate their way to college. He is also the former President of Umoja Tumaini, a program focused on the academic success of all ethnic students in California and active with the NAACP. Frederick is completing postsecondary studies in Communications and Behavioral Science.

Timothy Michael Kral
Co-Founder / CEO

Tim has worked as an operational finance executive for multiple Silicon Valley technology firms for over twenty years. Tim embarked on an extensive research project working with Stanford Senior Research Scientist Dr. Julio Garcia to investigate the K12 to post-secondary challenges faced by First Generation Low Income students (FLI). These challenges can be effectively addressed with a Shared Value business model.  Originally from Palo Alto, Tim has an MBA in corporate finance, attended various universities studying political geography and social ethics.


Taral Shah

SVP Engineering

In-depth practitioner object oriented frameworks, advanced knowledge of systems, database construction and related protocols. Engineering leader developing B2C solutions, micro-services, automation and the Cloud.  Was part of research group at TCS instrumental in starting Cloud Computing at TCS as well as Smart City, Smart Village, multiple large scale IT projects as CTO, product manager, technical architect. Gujarat University Degree in Electronics & Communications.


Chintan Shah

Chief Technical

Architecture expertise in software development, database construction, applied technology to benefit students.  Assists innovation and velocity in product management, engineering, development, and operations of college-to-student and high school-to-student systems along with SaaS product offerings.  Ph.D. (candidate) Cryptography 2000. MS Cryptography 1999. University of Wollongong. B.S. Computer Engineering 1998. Gujarat University.


Mark Ancipink

VP Enrollment Services

Mark has an established track record delivering enterprise-level solutions and collaboration from the FORTUNE 500 and emerging start-ups, driving Sales Team and product leaders designing solutions for Siembra. Experienced PR focus on the established media located in NYC and influencers located in Los Angeles, global brands to emerging startups. Mark has a BA from Franklin & Marshall College American History.


Derick Needham

Director Managed Security

Manages all IT related requirements of clients and provides industry best practice support to maintain the infrastructure; including Cyber Security, Cloud and AWS.

Dr. Mike Heideman

Senior Data Scientist

Engineering leader with experience in software development teams {AirFlash) and larger engineering organizations (Yahoo), complex engineering projects, collaborating with stakeholders to collect requirements, specify features, and guide the development team in design and implementation to meet a planned schedule.  Stanford University Master of Science (M.S.), Electrical Engineering. Rice University Ph.D. Computer Science.


Curtis L. Mo

Corporate Counsel, DLA Piper

Corporate and securities lawyer based in Silicon Valley. Has represented over 1,000 startups, public companies, VC and PE funds, investment banks and other clients. Highly experienced in all types of deals and as a strategic advisor for companies.