Siembra builds communities to support families on the path to higher education.
OUR MISSION
Redefining the Way Students are Recruited to College
Siembra Mobile provides ease of access to schools, families and students to bring all together into the same “virtual gymnasium” for college admissions.
There is transformative value achieving this important goal, breaking down institutional silos to building sustainable relationships to higher education.
Our cost for continuous virtual enrollment is generally less than purchasing names. To the recruiter, this equates to about two high school road trips that does not guarantee any yield. We increase yield and conversions by building direct relationships in the new economy.
Senior Management Team
Lisa is the Chief Strategy Officer for Siembra. 40-year veteran of the UC System, Director of Admissions UC Santa Barbara.
Jessica serves as Advising Director Public Relations & Marketing. She is a strategic school communications and community engagement leader and champion of public education.
Bonnie is our Regional Director for K12 Business Development California, College & Career Academic Counselor, MFT, Med Psych.
Melody is our Director of K12 Research specializing in the construction and delivery of effective educational interventions. Robert Wood Johnson Foundation Award Research Scholar.
Haley is leading as our Director Social Media Marketing and Outreach. Secondary & Postsecondary Education markets. Peer Group Expert.
Patty is our Corporate Controller.
Chintan is our Chief Technologist Ph.D. Computer Science. University of Wollongong.
Taral provides Executive Thought Leadership - AI & Mobile Ed Tech, pushing the envelope on future technologies impacting education.
Dr. Heideman is our Senior Data Scientist. PhD Stanford University and Rice University.
Derick provides Infrastructure Support, Leader, Security Protocols, All Things Cloud.
Peter Stone - Corporate Counsel
Tim is the Co-Founder & CEO. “Our deepest purpose as an organization is to support ALL families achieve their academic and career goals.”
Board of Directors
Originally from Palo Alto, from a family of researchers at Stanford, Burton Richter and Wolfgang Panofsky. Studied Finance, The Wealth of Nations, Social Ethics, Political Geography, F. Scott Fitzgerald at the Windy Hill Prep Academy. Palo Alto HS, University of the Pacific. San Jose State University. Golden Gate University.
Assistant Dean Education and Graduate Recruitment School of Humanities at Stanford University.
CEO of Fraser Communications. University of Southern California, PhD, Social Psychology
President - Modern Times Inc. - University of California Los Angeles
Architectural Engineering Construction industry executive. Civic leader with board-level ESG experience. University of Southern California.
Director - Board Member Audit Committee Chair CAI International. University of Southern California. Harvard Business School.
Principal, Strategic Partnerships in Higher Education (SPH) Consulting Group. University of Pennsylvania.
Silicon Valley CFO. eXcite@Home, Fortinet, Yahoo. Cornell University & Harvard Business School.
Secondary Education Advisory Team
Dr. Garcia is the visionary and Research Scientist at Stanford working with Dr. Claude Steele on Identity Threat mitigation strategies for College Enrollment.
Dr. Cohen is a professor, at the Graduate School of Education, Diversity and Identity | Motivation | Poverty and Inequality | Psychology | Social and Emotional Learning. Stanford University
Dr. Verdugo is a past governing board member to AASA and has addressed and spoken on state and national topics from building a case for reform to the importance of Arts in schools. Dr. Verdugo is the former executive director of the California Association of Latino Superintendents (CALSA) as well as the former Superintendents Leadership Academy Director for the Association of Latino Administrators and Superintendents based in Washington, D.C.
Dr. Sheffield is the Assistant Superintendent Educational Services at Santa Barbara Unified School District
Matthew Stockton is the Director, Instructional Technology Santa Maria Joint Unified School District.
Dr. Dee has a Ph.D. from University of Maryland and currently works at Stanford University in areas of education and the economy.