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Enrollment Marketing Consulting

To shape an overarching, goal-driven strategy that guides and integrates the tactical execution of services across the full scope for your institution.

Brand and Positioning: develop a clear and compelling brand position for the institution.

 

Campaign Concept Development: drive significant and measurable enrollment growth.

 

Marketing and Communications Strategy and Planning: a fully integrated, omni-channel, full funnel marketing and communications plan.

 

Media Planning, Negotiation, Buying: provide turnkey execution of all media planning, negotiation, buying.

 

Creative Development and Production: provide all necessary creative services required to fully execute the Creative Campaign, Integrated Marketing and Communications.

 

Web Services: shape and implement a new strategy for your digital presence.

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Technical Analysis

Whether you need assistance automating manual tasks, improving your website, integrating data and mobile solutions with your business systems, or ensuring your digital assets are accessible - we can help. This work includes refining Data Operations & Reporting, Audit key funnel metrics, benchmarks and understand conversion rates, establishing KPIs and tools to measure performance.

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Market Analysis

Our experts can also provide quantitative and qualitative assessment of you particular market. We do a deep dive into the size and sustainability  of the market both in volume and value, the various student segments and buy-decision patterns, the competition, and the economic environment in terms of barriers to entry, regulations and trends.  We then blend our discoveries into customizing technical solutions to your particular institution.

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Institution Brand Positioning

After an overall Market assessment we can define the space your institution owns in the mind of a student and how you are differentiated from your competition. Working collaboratively we help student-families instantly recognize and connect with your institution. One of the most important factors of success is how well and how many student families know your brand in the community.