MOTIVATIONAL PROCESSES IN CONTEXT
The right message "falls" into a student's life at the moment it matters on their mobile device. Students exist in a web of psychological and environmental forces that envelop them in any given moment, what Lewin called the "life space." There, psychological processes and the proximal environment give rise to behavior. The environment, or context, affects psychological functioning in at least two ways. First, it determines whether a psychological process is activated. Second, the context provides resources that channel the behavioral expression.