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Our Organization's Principles

Our business depends on clear principles and sound governance. It helps us maintain trust in the Siembra brand and reduces risk throughout our value chain. We regulate the way we do business using the Siembra Corporate Business Principles, which form the basis of our culture, our values, and our Creating Shared Value strategy. The principles evaluated by our Executive Board and aligned with B-Corp’s best practice.  All our employees must comply with the Siembra Corporate Business Principles. Established with this document and through relevant code of conduct, policies, processes, and tools. To assist continuous improvement, we have a formal commitment to provide training for the principles.

Leadership and personal responsibility

While fostering a culture of respect and dignity, we provide our people with equal opportunities for development, protect their privacy and do not tolerate any form of harassment or discrimination against them. At the same time, we expect our employees to behave ethically, responsibly, motivated, and to respect our stakeholders and investors.

Customer and vendor relations

In our view, public education requires a higher standard of ethical conduct expected between student families, and the people they entrust their children. We thus require our customers, vendors, subcontractors, agents, and employees to demonstrate the highest level of ethical conduct, honesty, and integrity and to adhere to these non-negotiable standards. Violation of these standards can result in contract termination, dismissal, or legal referral.

Our governance and advisory structure

Within Siembra’s corporate governance structure, the Board of Directors, the Chairman, CEO and Executive Board are responsible for the supervision and management of our role in society, and for the Creating Shared Value strategy.

The Siembra Society Board

The Siembra Society Board chaired by our CEO. It leads the strategic development and implementation of Creating Shared Value across entire our business, including for all societal commitments, objectives, and strategies. Specifically, the board works to:

  • Ensure alignment and coherence of all activities and work streams related to Siembra’s positioning in society.

  • Assess and draw appropriate conclusions from societal developments affecting Siembra; and

  • Further strengthen Siembra’s credentials in Creating Shared Value – with focus on equal access and promotion of our leadership team supporting the next generation of leaders, and education related compliance.


The Siembra in Society Board currently comprises Randall Martinez, Bonnie Mashack, Dr. Joseph Brown and Corporate Counsel.


Diversity is the foundation of what we do. Strong, multicultural diversity has shaped our success and culture. We work hard to integrate in every community to which we belong, and we place the highest value on the unique perspectives that our people bring us. We believe we have a social responsibility to promote diversity, but equally we know it sharpens our performance and gives us an advantage over our competitors.

Stakeholder engagement

Even when we are making progress, we will always need the advice of the best experts and advocates. We use stakeholder engagement to develop and improve our corporate policies and commitments. It helps us to build our business and target our societal investments. Our stakeholder convenings aim to promote increased levels of trust and mutual respect. Our businesses engage with stakeholders at a local level. Outcomes reviewed by senior management through the Siembra in Society Board.

Our stakeholder groups

Our global stakeholder network is vast, ranging from people we engage with regularly through our operations to those in public positions who influence our activities. Siembra identifies the following groups as fundamental to our continuing business success:

  • Academia.

  • Communities.

  • Consumers and the public.

  • Customers.

  • Employees and their representatives.

  • Government.

  • Industry and trade associations.        


Public policy and advocacy

Companies are playing an increasingly active role in society, including in the development of laws, rules and policy documents. Today, businesses expected and asked to participate in such activities. Providing our expertise to assist more informed decision-making, in a collaborative environment with governments, authorities and other relevant bodies, is therefore an important responsibility. We have procedures in place that support consistent transparent interaction and ensure that engagement is carried out professionally and with high standards.

Partnerships and collective actions

We are engaged in collective activities with partners and like-minded stakeholders at a local level, which include multi-lateral agencies, governments, academia, and industry. Our involvement helps us to listen and learn from different opinions, share experiences, and contribute positively to the implementation of best practice.

A strategic approach

We benefit from engaging with diverse stakeholders and working together, maximizing our value to our customers. At all levels, we seek opportunities for non-competitive solutions that:

  • Address economic, social and educational challenges.

  • Support our own Creating Shared Value focus areas; and

  • Build trust in our company.


We believe long-term relationships play a key role in delivering successful outcomes, as they help to build the trust that is necessary to inspire and deliver results.

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