What is Creating Shared Value?
Being an education technology company brings not only a duty to operate responsibly, but also an opportunity to create long-term positive value for society. We call this Creating Shared Value, and we embed it firmly across all parts of our business.
Our Corporate Business Principles
Our business has to be built on clear principles and sound governance. It helps us maintain trust in the Siembra brand and reduces risk throughout our value chain. We regulate the way we do business using the Siembra Corporate Business Principles, which form the basis of our culture, our values and our Creating Shared Value strategy. The principles are reviewed by our Executive Board and aligned with B-Corp’s best practice.
The Siembra Corporate Business Principles
All of our employees must comply with the Siembra Corporate Business Principles. They are implemented every day through relevant business codes, policies, processes and tools. To assist continuous improvement, we have introduced a formal commitment to provide training for the principles.
Leadership and personal responsibility
While fostering a culture of respect and dignity, we provide our people with equal opportunities for development, protect their privacy and do not tolerate any form of harassment or discrimination against them. At the same time, we expect our employees to be responsible, motivated, and to respect our values.
Supplier and customer relations
We require our suppliers, agents, subcontractors and their employees to demonstrate honesty, integrity and fairness, and to adhere to our non-negotiable standards.
Our governance and advisory structure
Within Siembra’s corporate governance structure, the Board of Directors, the Chairman, CEO and Executive Board are responsible for the supervision and management of our role in society, and for the Creating Shared Value strategy. They are supported by internal management bodies, and the Group Compliance Committee. We also take advice from external advisory groups, including the Creating Shared Value Council.
The Siembra Society Board
The Siembra Society Board is chaired by our CEO. It leads the strategic development and implementation of Creating Shared Value across our business, including for all societal commitments, objectives and strategies. Specifically, the board works to:
Ensure alignment and coherence of all activities and work streams related to Siembra’s positioning in society;
Assess and draw appropriate conclusions from societal developments affecting Siembra; and
Further strengthen Siembra’s credentials in Creating Shared Value – with focus on equal access and promotion of our leadership team supporting the next generation of leaders, and education related compliance.
The Siembra in Society Board currently comprises Oscar Hernandez, Christina Bui, Randall Martinez and Bonnie Mashack.
Diversity is the foundation of what we do. Strong, multicultural diversity has shaped our success and culture. We work hard to integrate in every community to which we belong and we place the highest value on the unique perspectives that our people bring us. We believe we have a social responsibility to promote diversity, but equally we know it sharpens our performance and gives us an advantage over our competitors.
Even when we are making progress, we will always need the advice of the best experts and advocates. We use stakeholder engagement to develop and improve our corporate policies and commitments. It helps us to build our business and target our societal investments. Our stakeholder convening aim to promote increased levels of trust and mutual respect. Our businesses engage with stakeholders at a local level. Outcomes are fed back to senior management through the Siembra in Society Board.
Our stakeholder groups
Our global stakeholder network is vast, ranging from people we engage with regularly through our operations to those in public positions who influence our activities. Siembra identifies the following groups as fundamental to our continuing business success:
Consumers and the general public;
Employees and their representatives;
Industry and trade associations.
Public policy and advocacy
Companies are playing an increasingly active role in society, including in the development of laws, rules and policy documents. Today, businesses are often expected and asked to participate in such activities. Providing our expertise to assist more informed decision-making, in a collaborative environment with governments, authorities and other relevant bodies, is therefore an important responsibility. We have procedures in place that support consistent transparent interaction, and ensure that engagement is carried out professionally and with high standards.
Partnerships and collective actions
We are engaged in collective activities with partners and like-minded stakeholders at a local level, which include multi-lateral agencies, governments, academia and industry. Our involvement helps us to listen and learn from different opinions, share experiences and contribute positively to the implementation of best practice.
A strategic approach
We benefit from engaging with diverse stakeholders and working together, maximizing what can be achieved. At all levels, we seek opportunities for non-competitive solutions that:
Address economic, social and educational challenges;
Support our own Creating Shared Value focus areas; and
Build trust in our company
We believe long-term relationships also play an important role in delivering successful outcomes, as they help to build the trust that is necessary to inspire and deliver results.